Scott Kay Wedding Bands In The Press | National Advertising
Scott Kay Wedding Bands in Print
Featured Article:
To Last a Lifetime - by Dara Hinshaw
At a recent press conference in New York, Scott Kay presented a solution to finding a material to be used to create his artistically elegant wedding bands that would be durable as well as affordable. Scott Kay alerts journalists to the confusion and clutter that consumers find on the Internet. He is passionate about giving consumers the correct information to make an informed purchase.
Scott Kay, creator of America's best sold designer bridal band, held a press conference on October 29, 2009, at the Desmond Tutu Center in New York City to present a new material created to solve a pressing problem in the jewelry industry. Scott Kay worked with Carpenter Technology Corporation, a leader in the development and manufacture of high performance alloys, to produce a metal alloy that Scott Kay could use to create his artistically designed wedding bands and that would be durable enough to last a lifetime.
Art is at the forefront of Scott Kay's jewelry. Intricate patterns and delicate designs can be seen throughout his creations. The material he uses must be able to be sculpted and molded in an artistic fashion. BioBlu™27 meets these requirements. "We are an industry of artists," Kay said at the conference. "You can create art with this material."
The material also must be extremely durable. "It's bad enough when jewelry you have received as a gift, something that has a sentimental value, breaks, but it is unacceptable when it's the band that you have taken your wedding vows on," Scott Kay said. At the press conference, Kay demonstrated how some wedding bands made from other materials could be bent or shattered, but wedding bands made with BioBlu™27 were virtually indestructible.
The new material, SK Cobalt/ BioBlu™27, is manufactured by Carpenter Technology Corporation. Carpenter Technology develops and manufactures special, high performance alloys for demanding applications in science, aerospace, medicine as well as consumer goods. SK Cobalt/BioBlu™27 is formed by melting raw elements into a homogeneous liquid state, followed by cooling to produce a 100 percent solid form. This process, exactly as it is used to produce platinum, palladium and gold jewelry, allows for durability, wearability, and extraordinary resistance to shock and pressure. While being five times harder than platinum, it is not brittle and will maintain its solid integrity throughout the life of every design. It is also as white as platinum and highly scratch resistant.
The new material also must to be priced to be able to offer affordable bridal jewelry. SK Cobalt/ BioBlu™27 wedding bands have an average retail price of $250-$300.
BioBlu™27 wedding bands will be available at over 250 Helzberg Diamonds locations plus hundreds of Scott Kay authorized retailers in the U.S. and Canada. Beryl Raff, chairman and CEO of Helzberg Diamonds, commented, "We are enthusiastic about Scott Kay's introduction of Brute Cobalt (the exclusive branded name provided to Helzberg)/ BioBlu™27 as a new, superior contemporary metal for wedding bands. After reviewing Scott Kay's product testing results, we are confident that the product will truly last a lifetime. We are in the business of weddings and everything involved in such a momentous life event should last a lifetime."
Scott Kay will not allow the jewelry industry to settle for anything but the best. He is passionate about giving consumers the correct information to help them make an informed purchase. "The Internet is a mixture of confusion and clutter," Kay said. "There are 135 cuts of diamonds listed on the Internet. We must provide credibility and transparency to build consumer confidence in our industry." With that in mind, Scott Kay offers consumers only the finest quality jewelry – jewelry that will last a lifetime. BioBlu™27 is proving to be the metal to fulfill this promise.
Featured Article:
Groom's Tungsten Carbide Ring Breaks At Wedding
Examiner.com, a high-profile e-news source, has released a story highlighting stories surfacing about tungsten carbide wedding rings breaking and cracking. Released on December 6, 2011, the Examiner covered a story about a groom's tungsten carbide ring that broke during his reception, complete with photographs of the event. Certainly not an isolated incident, the article supplies multiple sources, including jewelry industry representatives, that acknowledge the inherent brittleness of tungsten carbide, and the prevalence of ring breakage. The story, statistics and sources, are available at this link
Featured Video:
Challenging the Claims of Tungsten
In this video, Scott Kay challanges the many of the claims of tungsten carbide wedding bands. In particular that it not in fact an indestructible metal and demonstrates how brittle Tungsten Carbide really is.
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