For Immediate Release
Contact: Dan Scott, CMO
+1 201 287-0100, ext. 110
danscott@scottkay.com

Scott Kay to Launch Flagship Store: SK66

April 3, 2009- New York City – Scott Kay announces the launch of its flagship store,
in spite of soft retailer economic conditions, once again bucking a trend.

Dubbed SK66, this luxury shopping experience will not be opened to the public and offered by invitation only. “The environment will be a museum from every aspect of my love for the fine arts and jewlery,” noted Scott Kay, CEO of Scott Kay, Inc.

“'SK66' is my highway to life and was created from the initials of my name, birth date month and day. One-of-a-kind designs and fine jewelry artistry that is near and dear to my heart will be shown. SK66 will mirror a dedication to an atmosphere of beauty, fine art, culture and heritage,” added Scott Kay.

SK66 will not be open to the public. It’s location has not been disclosed.

Guests will experience a salon composed of historical items throughout the world. Friends of Scott Kay from the jewelry industry, theatre and performing arts, sports and finance and those that that have a true appreciation of fine art will be invited.

The launch date is targeted to September 2009.

About Scott Kay
Celebrating twenty-five years of fine art, Scott Kay is the world’s best-sold bridal brand and the world’s dominating designer force in men’s fine jewlery. Scott Kay is a highly sought after educator and platinum-smith artisan who is seen as the gatekeeper to the fine jewelry industry. Scott Kay has appeared on over five hundred television shows including being selected as America’s most desired engagement ring by Good Morning America, and the Today Show bridal series plus countless popular radio, newspaper, magazine and online sources. The Scott Kay luxury brand is available at fine jewlery locations worldwide and select e-commerce platforms. For more information, please visit www.scottkay.com